Working together as The Business Development Alliance, these two companies have been offering free educational seminars to the industry for the last year.

John Underwood, the founder of the Selling Edge says, “We were getting great feedback from our free, online seminars, but those that attended wanted and needed more. There is only so much you can accomplish in a couple of hours and increasing the efficiency and effectiveness of your sales process takes time. This group will give us that chance to work more closely with those dealers who really want to see significant improvement in their sales.”

How much of an improvement? “Based on the feedback we have received from our dealers, very few, if any, organizations are selling all that they could, or should, be selling” said Underwood. “We can very safely guarantee our Members that if they execute our strategies and use our program, they will see, at the very least, a 25 percent increase in sales volume and many retailers will experience even greater results.”

The process starts with an in-depth analysis of a dealers’ current sales performance in terms of efficiency and effectiveness. Based on their findings, the groups facilitators, Underwood and Rainmaker President Chad Carr, will present a specific, customized plan for each individual dealer to help them reach their projected sales targets.

“Both John and I have been working with independent retailers since the early 90’s. We have had the chance to work with some of the most successful dealerships in several industries," said Carr. "We know what systems work and what doesn’t. We are excited to have found a way to deliver those tools and processes to a select group of dealers.”

Group members will receive a wide range of tools including sales training and sales management software, but the core of the program are monthly on-line meetings for each level of the sales team. Salespeople, managers and owners will each have specific action steps each month.

“The monthly format is critical in that accountability is a primary factor in the success of our clients," said Carr. "By giving team members small tasks and holding them accountable regularly, we expect to be able to affect significant changes in short periods of time.”

How short? “While we address where the dealer is in regard to their objectives on a monthly basis, our first actual strategic performance benchmark is at the end of six months,” said Underwood.  “If we haven’t helped you reach your goal in that time frame, one of us isn’t working. However, we don’t expect that to happen. We’re not exclusively looking for the Top 20 retail dealers in the country. We’re looking for those who have the desire to become one of the Top 20 dealers in the country because, typically, those individuals apply the necessary effort to achieve the results they are looking for.”

Dealers who want to learn more about the systems and strategies with which they have successfully helped retailers increase their sales by 25 percent or more, can join Carr and Underwood for a free online presentation Nov. 3 at 11 a.m. CST. To register for a one-hour group session, click here.

For more information, contact Carr at 800.336.0339 or Underwood at 520.241.9907.